![]() ![]() Ashcroft said she researched her own pages' analytics, as well as the numbers through LTK, to determine what products her followers would want.īut more than a year into the pandemic, Ashcroft predicted that her followers had grown tired of loungewear. When she began designing her first line for SLA, she tapped that interest and launched loungewear, she said.Īdditionally, Ashcroft relied on analytics to learn what her followers liked, and she recommended that other founders do the same. Turning industry experience into a brandĪ post shared by SLA The Label Ashcroft's social-media following grew, she noticed fans would get excited to see her airport outfits and athleisure attire. Within her first month on the affiliate platform, she added, she earned almost $1,900, which inspired her to quit her retail job and focus on blogging full time. "I went home one night, and I decided to start one purely so that in an interview I could say I have a blog," she said.Īshcroft started "That Pommie Girl" in September 2013, and six months later, she said, the affiliate partnership site rewardStyle (now known as LTK) approached her with an opportunity to monetize her posts. During her job hunt, employers frequently asked her whether she had a fashion blog, Ashcroft said, because they were looking for someone with a fresh understanding of blogging. ![]() A job application turns into an opportunityĪshcroft said she always had a passion for fashion, and in 2012, she enrolled in a yearlong fashion course at the Fashion Retail Academy of London.īy the end of the course, Ashcroft said, she gained experience in styling, buying, and visual merchandising, but she decided to pursue fashion public relations. Insider spoke with Ashcroft about starting her blogging career, turning followers into customers, and expanding her brand into a multimillion-dollar company. "I never imagined a blog would've become something like this." ![]() "It's just amazing how something so simple has just grown so big," said Ashcroft, 27, who has more than 1.4 million followers across social media. Last year, that number jumped to $2.7 million (2.1 million pounds). By the end of her first year, Ashcroft sold more than $1 million in products, documents verified by Insider showed. Her company's first drop sold out within 24 hours. Since then, Ashcroft has taken her influence and turned it into a clothing line called SLA the Label, which launched in 2019. She also worked with the online clothing site In the Style to create her first partnership collection in 2017. And over the years, she's collaborated with notable brands, including Missguided and Skims. Sarah Ashcroft started influencing her followers well before "influencer" became a teen's dream job: In 2013, she launched a blog called " That Pommie Girl," where she shared outfit ideas and clothing inspiration.Īshcroft, in London, scaled "That Pommie Girl" into a YouTube channel and Instagram account. She told Insider how she turned social-media followers into customers.Today, she's the founder of SLA the Label, a clothing brand that earns millions in annual sales.Sarah Ashcroft started her blog in 2013 after trying to land a job in fashion public relations.
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